Proposal practice
What is a proposal?
A written, detailed document sharing a generation of ideas referring to your product. You present it to a client, outlining how you can help them achieve their goals and create a successful media product.
Once an outlined idea or concept has been created for an original media product, this needs to be documented to that the client can read about it and refer to it.
A proposal is written in many sections that cover different areas. e.g.
Aims and objectives
Target audience- primary, secondary
Resources/personnel
Genre
Content- what is included within the magazine. e.g. when an edition comes about every 2 weeks, there will be an exclusive interview with a grime artist.
Article ideas
Design ideas- colour scheme, font ideas, ideas for the name of the magazine
Proposal takes us through the aims and objections for my brand new music magazine
Aims and purposes-
To entertain audiences
To inform readers and the client
To promote artists, new venues, your band?
To advertise music relate items around the genre
Objective- why and how are you going to do this?
Headings- genre, form and context
How will these be discussed in my proposal according to my genre.
Genre- grime
Form- a print and online magazine
Content- the range of features and articles that will be included within the magazine. For example, my magazine is going to come out every 2 weeks, and every edition there may be an exclusive interview with a grime artist.
Images - images of artists
Font styles- graffiti font for the heading
Interview, columns, features an reviews- exclusive interviews with artists
Genre based?
Artist based?
Target audience
Primary audience- 16, 25 year old boys
Secondary audience- These 16-25 year old boys girlfriends, girl-friends and sisters.
Tertiary audience- Parents of the younger generation who are listening to this grime genre of music.
Gender- boys
Race- black boys, as after doing research I found that grime artists are prominently black, appealing more to black people as they are able to aspire and identify with these artists and their lives.
Age- 16-25 years old
Class-
Ethnicity- British, as it is a British genre
Would be both in print and online so that, although it appeals more to those who would read the online copy, it is also in print for those who are used to this habit, and therefore reaching a wider, mass audience.
Resources and personnel
Digital camera
Camera lenses
Tripod
Graphics tablet
Computer system
Adobe photoshop
Tablet
Props
Photographer
Model
Distribution and marketing methods
Synergy- when two companies work together to create a product
Online presence
Social media
Cross promotion
Advertising
Sample materials
Font ideas (dafont) 3 FONTS
Colour schemes (make a colour wheel?) 3 COLOURS
Hand drawn sketch
Competition
Do you have a USP?
Comments
Post a Comment