Sasha Coursework- Unit 3 and 21

Music magazine brief- key areas  Interpreting the clients brief- implicit and explicit requirements The target audience- primary, secondary and tertiary Resources- personnel, equipment, software Exp. graphic designer, journalist-body copy, editor, filming-camera, web designers Ethical and legal issues Copy right- get round it by producing your own intellectual property, so it does not require time or permission to use it. Representation of groups- if the connotations of the pop genre are deemed offensive to viewers, it could be pulled from IPSO. For example, if it is exclusive of black people, it not only diminishes a mass audience and so decreases in profit, it could be reported and either results in a big pay out or the pull of the magazine. Samples- moodboard reflecting the front cover and double page spread Reflects the identity of the magazine- consist of colours, fonts and images, cover lines, puffs Understanding codes and conventions Cover lines, puffs, colour schemes, fonts...

 Fonts and Typefaces Why i s this so important? It shows your genre It links to your target audience It will be picked up by the media specialists, when delivering your pitch, if they're not suitable Serif Serif fonts are identifiable by the small lines on the edge of the letters that make the font easier to read in print. Fonts in the serif typeface include Times new roman, Georgia and Book Antiqua. Sans serif Sans serif font letters do not have a serif attached to them, so they display more clearly on websites. Sans serif fonts include Ariel and verdana.  Very precise, with sharp round edges. Script Fonts in the script typeface are meant to imitate the fluidity of human handwriting. Fonts in the script typeface include Comic sans, Kristen and Lucida.   Used for exclusive interviews in a magazine, or a diary entry, to imitate the personal information they have written or provided.  Fonts and typefaces I would use in a pop based music magazine     ...

 Magazine front cover Masthead (where is it situated? what is the font? what is the colour?) Fonts (how many fonts are there? do they relate to the pop genre?) Colour scheme (3 main colour that are bright to reflect the connotations of the pop genre) Slogan (is it memorable? is it a pun? where is it?) Cover lines, Bylines and Feature article Feature article Font will be different to highlights it's important and make it emphasise from the other coverliens Cover lines Provides incentive of what features the magazine consists of Use different language techniques- rhetorical questions, rule of 3 etc.  Bylines Short lines underneath the cover lines Main image- What type of shot is it-does it relate to the genre? who i being represented? eye contact with reader at all angles Z pattern- layout Puffs- information within a circle Barcode Issue date Website Skyline- above the masthead, giving you an incentive to buy it by using buzz word Justify the decisions that I have made Double...

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Proposal practice What is a proposal? A written, detailed document sharing a generation of ideas referring to your product. You present it to a client, outlining how you can help them achieve their goals and create a successful media product.  Once an outlined idea or concept has been created for an original media product, this needs to be documented to that the client can read about it and refer to it. A proposal is written in many sections that cover different areas. e.g.  Aims and objectives Target audience- primary, secondary Resources/personnel Genre Content- what is included within the magazine. e.g. when an edition comes about every 2 weeks, there will be an exclusive interview with a grime artist.  Article ideas Design ideas- colour scheme, font ideas, ideas for the name of the magazine Proposal takes us through the aims and objections for my brand new music magazine Aims and purposes- To entertain audiences To inform readers and the client  To promote artist...

 Uses and Gratifications theory The uses and gratifications theory assumes audiences actively seek out media to satisfy individual needs. 2 types of audiences Passive- consuming the media, without interpreting it in any way or making any opinions, Active -audiences do actively consume media texts, they form opinions and make interpretations. How/why do we consume media? Personal identity Finding reinforcement for personal values Finding models of behaviour Identifying with valued others (in the media) Gaining insight into ones self Information Finding out about relevant events and conditions in immediate surrounding, society and in the world. Seeking advice on practical matters or opinion and decision choices. Satisfying curiosity and general interest Learning, self education Gaining a sense of security through knowledge Entertainment Escapism, or being diverted, from problems. Relaxing Filling time Emotional release exp. playing graphic and violent video games to control the indiv...

  What areas fall into North London Camden The Roundhouse Artists played such as Amy Winehouse, the Rolling stones Brent Wembley stadium Artists such as Michael Jackson, Coldplay, Madonna and George Michael. Highgate The Boogaloo Artists such as the sex pistols Islington Hope and anchor Artists have played such as Dire straits and Adam and the ants. Enfield Millfield theatre Artists such as pink Floyd Different music genres Country pop R&B The pop genre's primary audience is 16-21 year old girls The secondary audience would be boys- the boyfriends, brothers or boy friends of these girls The tertiary audience are the parents of the teenagers and young adults