Understanding a media brief

Music magazine brief- key areas 

• Interpreting the clients brief- implicit and explicit requirements
• The target audience- primary, secondary and tertiary

• Resources- personnel, equipment, software

Exp. graphic designer, journalist-body copy, editor, filming-camera, web designers

• Ethical and legal issues

Copy right- get round it by producing your own intellectual property, so it does not require time or permission to use it.

Representation of groups- if the connotations of the pop genre are deemed offensive to viewers, it could be pulled from IPSO. For example, if it is exclusive of black people, it not only diminishes a mass audience and so decreases in profit, it could be reported and either results in a big pay out or the pull of the magazine.

• Samples- moodboard reflecting the front cover and double page spread

Reflects the identity of the magazine- consist of colours, fonts and images, cover lines, puffs

• Understanding codes and conventions

Cover lines, puffs, colour schemes, fonts, masthead, main article, main image

• Audience segmentation 

Social grade
Social status- class, occupation
GRACE 
Psychographic profile- personalities, values, opinions, taste/preference